Our Story

FOUNDED BY TWO EAGLE SCOUT BROTHERS WHO GOT TIRED OF INSTANT COFFEE WHILE CAMPING, Kuju Coffee is an outdoor coffee company on a mission to inspire the world to Be Recreated.

"We created the the Pocket PourOver in 2015 so we could brew delicious pour over with ease on every trip and outdoor adventure. Now we never the house without a stash!" - Jeff & Justin

In 2015, the brothers kickstarted their idea and debuted at an outdoor industry trade show. Soon after, they landed distribution with outdoor retailer REI for their flagship product - the Pocket PourOver® - a 100% recyclable pour over filter that anchors to your mug with specialty coffee grounds freshly sealed inside, that lets you brew premium pour over with incredible ease on every adventure.

We are so glad you are here and hope you can join this exciting store. Today Kuju is found nationwide in REI, Whole Foods, Sprouts, Academy Sports, and numerous other outdoor and grocery shops across the country.

We are glad you are here and part of our movement to inspire the world to Be Recreated.

Our Mission: Be Recreated

We want to inspire you to get outside! Because we believe when we recreate outdoors, we kickstart an important outer journey, that ultimately spurs us to embark on our inner journeys to become re-Created in positive ways.

Our Vision: Kuju in the Pocket of Every Traveler In the World

We want Kuju to be your customers' go-to for every trip - near or far!

Our Values

If you're a retail partner of ours, we care if your values match ours. Read on!

1. Be Recreated

2. Be Bold - Chart the Unknown

3. Lead with Integrity

4. Transform Courageously

5. Summit Together